In A World Of Quick Campaigns, Are Long-Term Brand-Creator Partnerships The Key To Success?
In today's digital age, influencer marketing has become a powerhouse for brands looking to connect with their target audience. Whether it's promoting …
Brands
iQOO Uncovers “My Quest Story ft. Bhuvan Bam” Inspiring Gen Z To Go For Their Quest Now
The premium performance smartphone brand of the vivo group, iQOO, has redefined its brand value of "Questing for more" with the release of the short y…
Turning The Spotlight On Authentic Influencer Marketing
In the rapidly shifting world of digital marketing, one trend has emerged as a pivotal force for brands: the relentless pursuit of authenticity. This …
‘Chhota-Verse’: Urban Company And Talented.Agency Highlight ‘Dignity of Labour’ In Their New 3-Film Campaign
Brand campaigns, when handled well, have the power to spark meaningful and much-needed conversations. One such campaign that captured my attention and…
In The Business Of Content Or Making Content For Their Business? Know These Successful Entrepreneurs And Creators
Digital media has changed the landscape of the corporate and entertainment world. The two coincide now. Today’s digital-forward ecosystem has enabled …
Deepinder Goyal’s Big Bet: How Paytm-Zomato Is Supercharging ‘District’ App
After months of anticipation, Zomato's founder Deepinder Goyal finally dropped the big news on August 21 that they are buying Paytm’s movie & even…
MakeMyTrip Collaborates With Hindi-Speaking Influencers To Lead Their New Overseas Travel Campaign
A well-known Indian online travel company, MakeMyTrip launched a series of short ad campaigns featuring Hindi-speaking non-Indian content creators lik…
Why Is Goibibo Not Celebrating Its 15th Birthday?
In a world where companies usually go all out with big celebrations and flashy promotions, Goibibo decided to go the other direction for its 15th birt…
Celebrating Young Creative Talent Of The Indian Creator Industry
It's International Youth Day today! A day to celebrate, recognise, appreciate and enable the young adults of today to achieve their fullest potential …
All We Know About YouTube Brandcast 2024 India Event
It's that time of the year! YouTube Brandcast 2024 India took place on August 7, and was led by none other than CEO Neel Mohan leaving a significant i…