Tira Beauty Collaborates With Creators For It’s First Anniversary Sale
In just one year since its establishment in April 2023, Tira Beauty has transformed beauty retail in India. Combining luxury, convenience, and innovat…
Brands
JioCinema Collaborates With Snap Inc. To Revolutionise IPL Experience With Innovative Lens
The Indian Premier League (IPL) has always been a spectacle, with fans eagerly awaiting every delivery, every boundary, and every wicket. Now, thanks …
Ajio Launches Netflix’s Heeramandi-Inspired Exclusive Ethnic Collection
The influence that "content" has on various industries is noteworthy. Certain elements of movies and shows capture the audiences so well that they wis…
Check Out Mumbai Indians’ Unique Way To Celebrate Rohit Sharma On His Birthday
30th April marks the Birthday of cricket's favourite 'Hitman': the one and only Rohit Sharma! One of the world's finest opening batters, Rohit celebra…
Brands Voting Campaigns & Political Ads on OTT Dominate Election 2024
As Election 2024 unfolds in India, the digital world is playing an increasingly pivotal role in encouraging voter participation and shaping political …
Coachella 2024: A Showcase of Unique Experiential Marketing by Big Brands
Coachella Valley Music and Arts Festival, an iconic gathering celebrated in the desert of Indio, California, marks the pinnacle of festival season eac…
MAC Cosmetics India Collaborates With Indian Creators For Their New MACximal Lipsticks
MAC Cosmetics India has just unveiled its latest addition to the lipstick lineup - the MACximal Silky Matte Lipsticks. With a luxurious formula upgrad…
India’s Top 2 Masala Brands MDH And Everest Get Banned In Singapore And Hong Kong
The one thing we Indians can't do without is our 'masaledaar khaana'. Our spices are world famous. But recently our spices have come into the light fo…
Meta Under Fire for Allowing Anti-Trans Content to Flourish
A recent report by GLAAD, a leading LGBTQ advocacy group, sheds light on Meta, the parent company of Facebook, Instagram, and Threads, and it's failur…
The New boAt Campaign Sparks A boAt Versus Apple Feud On The Internet
In the fiercely competitive world of technology and consumer electronics, brands often employ innovative strategies to gain an edge. Recently, Indian …