Brands

Turning The Spotlight On Authentic Influencer MarketingTurning The Spotlight On Authentic Influencer Marketing

Turning The Spotlight On Authentic Influencer Marketing

In the rapidly shifting world of digital marketing, one trend has emerged as a pivotal force for brands: the relentless…

12 months ago
‘Chhota-Verse’: Urban Company And Talented.Agency Highlight ‘Dignity of Labour’ In Their New 3-Film Campaign‘Chhota-Verse’: Urban Company And Talented.Agency Highlight ‘Dignity of Labour’ In Their New 3-Film Campaign

‘Chhota-Verse’: Urban Company And Talented.Agency Highlight ‘Dignity of Labour’ In Their New 3-Film Campaign

Brand campaigns, when handled well, have the power to spark meaningful and much-needed conversations. One such campaign that captured my…

12 months ago
In The Business Of Content Or Making Content For Their Business? Know These Successful Entrepreneurs And CreatorsIn The Business Of Content Or Making Content For Their Business? Know These Successful Entrepreneurs And Creators

In The Business Of Content Or Making Content For Their Business? Know These Successful Entrepreneurs And Creators

Digital media has changed the landscape of the corporate and entertainment world. The two coincide now. Today’s digital-forward ecosystem has…

12 months ago
Deepinder Goyal’s Big Bet: How Paytm-Zomato Is Supercharging ‘District’ AppDeepinder Goyal’s Big Bet: How Paytm-Zomato Is Supercharging ‘District’ App

Deepinder Goyal’s Big Bet: How Paytm-Zomato Is Supercharging ‘District’ App

After months of anticipation, Zomato's founder Deepinder Goyal finally dropped the big news on August 21 that they are buying…

12 months ago
MakeMyTrip Collaborates With Hindi-Speaking Influencers To Lead Their New Overseas Travel CampaignMakeMyTrip Collaborates With Hindi-Speaking Influencers To Lead Their New Overseas Travel Campaign

MakeMyTrip Collaborates With Hindi-Speaking Influencers To Lead Their New Overseas Travel Campaign

A well-known Indian online travel company, MakeMyTrip launched a series of short ad campaigns featuring Hindi-speaking non-Indian content creators like…

1 year ago
Why Is Goibibo Not Celebrating Its 15th Birthday?Why Is Goibibo Not Celebrating Its 15th Birthday?

Why Is Goibibo Not Celebrating Its 15th Birthday?

In a world where companies usually go all out with big celebrations and flashy promotions, Goibibo decided to go the…

1 year ago
Celebrating Young Creative Talent Of The Indian Creator IndustryCelebrating Young Creative Talent Of The Indian Creator Industry

Celebrating Young Creative Talent Of The Indian Creator Industry

It's International Youth Day today! A day to celebrate, recognise, appreciate and enable the young adults of today to achieve…

1 year ago
All We Know About YouTube Brandcast 2024 India EventAll We Know About YouTube Brandcast 2024 India Event

All We Know About YouTube Brandcast 2024 India Event

It's that time of the year! YouTube Brandcast 2024 India took place on August 7, and was led by none…

1 year ago
Decoding The Evolving Reading Habits With HarperCollins’ Poulomi ChatterjeeDecoding The Evolving Reading Habits With HarperCollins’ Poulomi Chatterjee

Decoding The Evolving Reading Habits With HarperCollins’ Poulomi Chatterjee

If you're an avid reader like me who has not picked up a book to read in a while, today…

1 year ago
“Realme 13 Pro Camera Is Better Than DSLR” Says Gadget Guru AKA Rajiv Makhni“Realme 13 Pro Camera Is Better Than DSLR” Says Gadget Guru AKA Rajiv Makhni

“Realme 13 Pro Camera Is Better Than DSLR” Says Gadget Guru AKA Rajiv Makhni

Lights, camera, and drama! Flipkart's new ad campaign is here to showcase the Realme 13 Pro, proving that smartphone photography…

1 year ago