Brands

How Sarah Sarosh Turned Coffee Obsession Into Impulse Coffees Brand

If you’ve ever wondered what happens when a creator’s love for coffee turns into a full-blown brand, meet Sarah Sarosh…

4 months ago

Why Conscious Mithaiwala Is the Guilt-Free Indulgence This Diwali

Yeh Diwali, Conscious Wali,  because what’s a festival without mithai? India’s festive season is incomplete without the sparkle of diyas,…

4 months ago

Festivals = Content Festivals: Why Brands Bet Big on Creators Every Festive Season

If India has one thing bigger than cricket, it’s festivals. From Navratri to Diwali, Eid to Christmas, the last quarter…

4 months ago

From Meme Pages to Media Empires: How Relatable Humour Became Big Business

Remember when meme pages were just badly cropped screenshots and inside jokes only your 3 a.m. group chat understood? Fast…

4 months ago

The Evolution of Creator Merch: From Hoodies to High Fashion

Merch. Once upon a time, it meant a plain black hoodie with your favorite creator’s name slapped across the chest.…

5 months ago

Ansh Dhote on Ganpati Memories & His Podcast Shut Up Beta

Ganpati season in Mumbai is a whole vibe - dhol beats in the streets, modaks at every house, and a…

5 months ago

Rise & Fall: Amazon MX Player’s High-Stakes Reality Show Promo Out Now

Forget the mundane, because your screen is set to explode with non-stop entertainment, drama, and surprises starting 6th September! Amazon…

5 months ago

From Matcha to Mrucha: Creators Turning Trends Into Brands

Be honest - how many times have you tried a random drink, skincare hack, or fashion trend just because you…

5 months ago

CreatorVerse Weekly: Who Won, What Launched & Why It’s Viral

If you thought creators were just making Reels, think again. This week, they were at stadiums, on billboards, in boardrooms,…

6 months ago

Amazon MX Player Drops Sena – Guardians of the Nation Trailer

Some stories don’t just get told, they stand tall, much like the spirit of a soldier standing tall at the…

6 months ago