Diya Bhansali

Why India’s Creator Economy Just Leveled Up in 2025

The creator economy isn’t just vibing anymore, it’s thriving. 2025 has turned into a blockbuster year for Indian creators, with…

3 months ago

The September Refresh: Content Routines, Grid Glow-Ups & Mindset Shifts

September feels like the unofficial “second new year.” Vacations are winding down, the festive season is just around the corner,…

3 months ago

Gen Z & The Mic Drop: Why Young Creators Are Driving India’s Podcasting Boom

If you thought Gen Z only had the attention span for 30-second Reels, think again. While short-form video may dominate…

3 months ago

Snackfluencers: Why Food Creators Are Becoming the New Lifestyle Gurus

Food content has always had a special place on our feeds. From sizzle shots to decadent chocolate pours, we’ve all…

3 months ago

The Rise of Poetry, Stand-Up & Spoken Word Online

Scroll through your feed and you’ll notice something, people aren’t just laughing at memes or vibing to music anymore. They’re…

3 months ago

Ansh Dhote on Ganpati Memories & His Podcast Shut Up Beta

Ganpati season in Mumbai is a whole vibe - dhol beats in the streets, modaks at every house, and a…

3 months ago

If It’s Instagrammable, It Sells: The Aesthetic Economy of Creators

Let’s be real, half the time, we don’t buy something because we need it. We buy it because it looks…

3 months ago

Rise & Fall: Amazon MX Player’s High-Stakes Reality Show Promo Out Now

Forget the mundane, because your screen is set to explode with non-stop entertainment, drama, and surprises starting 6th September! Amazon…

3 months ago

Dolly Javed Shines as the Youngest Star on Chhoriyan Chali Gaon

TV’s latest reality sensation, Chhoriyan Chali Gaon, has audiences hooked as eleven female celebrities adapt to village life, surviving on…

3 months ago

From Matcha to Mrucha: Creators Turning Trends Into Brands

Be honest - how many times have you tried a random drink, skincare hack, or fashion trend just because you…

3 months ago