In an age where festivals often become content opportunities, Esha Shetty reminds us what truly matters – home, laughter, and that familiar festive chaos. The digital creator, known for her minimal yet heartfelt aesthetic, joins Social Nation’s #AdsCanWait campaign this Diwali to talk about slowing down, switching off, and soaking in the glow of togetherness.
For Esha, Diwali has always been synonymous with one word – home.
“The first thing that comes to my mind is the smell of freshly made sweets, my mum yelling for everyone to get ready, shouting at me if I didn’t make the chakli round properly – that comforting chaos that somehow feels so grounding.”
Her Diwali isn’t just about lights or decor; it’s about the laughter she shares with her sisters when they’re all finally home and free from work. “For me, it’s less about the lights outside and more about the warmth inside, that feeling of belonging,” she says.
Style That Feels Like Home
When it comes to festive fashion, Esha’s style is effortless – elegant but deeply personal.
“I always pick something that feels me,” she says. “I love blending tradition with modern simplicity like a classic Kanjeevaram saree but with minimal makeup and open hair. My mom usually helps me drape it, and that moment itself feels like a ritual.”
For her, the magic lies in the story behind the outfit – not the trend. “It’s never just about dressing up, it’s about the memories that come with it,” she adds.
Diwali Offline, Not Just Online
As a content creator, Diwali can get hectic with endless campaigns and shoots. But Esha has learned to draw boundaries.
“Pre-Diwali, we’re on our toes. But once the diyas are lit, I put my phone aside. I post my content early in the day, and after that, it’s all about being present – helping in the kitchen, laughing with my sisters, playing cards, and just soaking in that energy.”
Her secret to balance? Remembering that real joy doesn’t need perfect lighting.
“I don’t stress about perfect frames anymore. If the rangoli smudges or my sister photobombs, I keep it. That’s life, that’s Diwali. People connect more when you’re real, not perfect.”
Family Traditions That Never Fade
Every home has its quirks, and the Shetty household is no different.
“Making rangoli together is a ritual. And since we have a dog, Leo, keeping him away from it becomes everyone’s duty one by one,” she laughs.
No celebration ends without her mom’s homemade payasam and chaklis “even if everyone’s too full to eat.” Those are the little non-negotiables that make their Diwali feel like Diwali.
Fashion That Feels Real, Not Promotional
Esha’s audience connects with her authenticity – and she’s intentional about keeping it that way.
“I never wear something just for a reel. I choose pieces that reflect me, that I’d wear off camera too. And I love sharing small stories – like how a kurta is from a local store or how an earring was my mom’s. That’s what makes fashion personal.”
The Message: Slow Down, Soak In, Stay Present
When asked what she wants her followers to remember this Diwali, Esha’s answer is simple, yet heartfelt.
“Take a pause. Eat that extra laddoo. Call that friend you’ve been meaning to. I’ve spent years rushing through festivals – posting before feeling. But memories don’t wait. Work hard, yes, but also promise yourself to slow down next year and celebrate the way you deserve to. Don’t rush to post – live the moment first. #AdsCanWait, memories can’t.”
For Esha Shetty, Diwali isn’t about perfection it’s about presence. The laughter, the chaos, the glow of diyas, and the aroma of chaklis remind her – home is where the light truly lives.
