Gone are the days when all a creator needed was an iPhone and vibes. In 2025, the average Indian content creator has a better tech stack than some startups – and they’re not shy about sharing it. Whether it’s YouTubers, Instagram creators, podcasters, or multi-hyphenate digital stars, the tools have levelled up. We’re talking workflow + aesthetic + algorithm-friendly = chef’s kiss content.
So what does a creator’s tool stack look like today? Let’s unpack it.
Shooting Tools: It’s All About Mobile + Micro Mics
While DSLRs are still in play, most creators are shooting 80% of their content on smartphones. The iPhone 15 Pro Max and Samsung Galaxy S24 Ultra remain favourites for their camera clarity and stabilisation.
For audio, Rode Wireless GO II and the new Boya BY-XM6 are creator must-haves – compact, wireless, and perfect for voiceovers, interviews, and talking-to-cam Reels.
Editing Apps: CapCut Is Still King (and Queen)
No surprises here – CapCut continues to rule for short-form content. It’s free, versatile, and keeps adding creator-friendly templates and transitions.
For long-form YouTube edits, many swear by Final Cut Pro (Mac users) and DaVinci Resolve (especially for colour grading).
Shivesh Bhatia mentioned in a Q&A that he prefers CapCut for editing quick baking tutorials “on the go – often while in the cab.
Design & Thumbnails: Canva, Figma, and… AI?!
Every creator needs a killer thumbnail or carousel. Canva Pro is still the go-to for speed and aesthetics. For those with a design background, Figma is gaining popularity thanks to its flexibility and collaboration features.
Newer creators are experimenting with AI tools like Adobe Firefly for quick backgrounds or stylised text prompts.
Planning & Productivity: Google Sheets
If a creator says they don’t use Google sheets, are they even creating? From content calendars to moodboards and brand deal tracking, G-Sheets is the productivity bae.
Influencer managers and creators working in teams prefer Google Sheets for a more structured workflow.
Bonus: Analytics, Scheduling & Brand Collab Tools
- Later and Planoly helped batch-schedule and preview IG grids.
- TagMango and Linktree are used for paid workshops, affiliate links, and monetised landing pages.
- Instagram Insights, YouTube Studio, and BrandCollab Manager (Meta) are daily scrolls.
Creators in 2025 are part content artist, part tech nerd, part entrepreneur. And their tools reflect that. Whether you’re a rookie or a veteran with a ring light empire – your stack can make or break your scroll game.
Now, time to charge those mics and open that CapCut draft you’ve been ignoring. 👀
